← 2015 2016 2017 →


Collector's pin

Artist's Concept

The theme of the 2016 Rose Parade was Find Your Adventure. Our float was titled The Tree of Life's Adventures and paid homage to the adventures, memorable events and achievements of families and family life.

On January 1, 2016 the Odd Fellows Rebekahs Tournament of Roses Parade float completed its 5.5 mile journey along Colorado Blvd in Pasadena California. Among the riders this year were Danny Wood, Sovereign Grand Master of the IOOF, Dave Rosenberg, Grand Master of the jurisdiction of California, and Lady Cathy Doub, president of the IALAPM. Follow this link to watch all the 2016 telecasts as shown on ABC, KTLA and HGTV.

Float Public Relations Impact

On January 1st, 2016, the number of Google searches for "Odd Fellows" (plotted in blue), "Rebekahs" (plotted in yellow) and "Odd Fellows Rebekahs" (the actual name as seen on our float, plotted in red) ran about 5X to 10X the typical number of daily searches for those terms. The graph below plots the number of daily searches relative to the maximum number of daily searches covering the months of December 2015 and January 2016. The maximum number of daily searches occurred on January 1st and has been normalized to a value of 100%. These searches originated from all across the USA.

Google searches for "Odd Fellows" clearly dominate the data and were fairly consistent throughout the year with a notable spike on January 1st. Searches for the term "Odd Fellows Rebekahs", the actual name that appears on our float, were almost non existent throughout the year except for a January 1st spike registering at about 33% of the number of searches for "Odd Fellows". Searches for "Odd Fellows Rebekahs" can only be explained by people who saw the float.